Recce Shots

This is one of our recce shots taken at the Lickey Hills, where our opening sequence is filmed. We chose the sunrise to open our video as we thought this represents a new begining and a fresh start, which is what our artist is going through in the release of this album.

This recce shot was taken on lacation of where we filmed the penultimate parts of our narrative. We chose a park as it is a likely setting for the actions that take place in the sequence and coincide with the conventions of our acoustic video and genre.

Shot List

This is our groups shotlist, this details every shot, in order, including; the shot number, shot type, description of the shot, action in the shot and an approximate durartion. This will help us when filming because we have a list to follow and also when editing as we know how the shots will be followed and by which shot.

Storyboard

Here we have scanned in our storyboard for our music video. We have decided to create a video with both performance and narrative forms, edited together.

Audience Theory

Segmentation
Audience Segmentation is used by industries as a way of categorising audiences for particular products. The audience profiles are split up into three segments known as; Geographic, Demographic and Psychographic.
By splitting up the audiences into these segments and having more specific groups makes it easier for industries to aim commodities at their audiences.


Geographic

Region - This is where our music video will be viewed and watched by our audience.
As a group we decided that our music video will be available to be viewed on a global scale through many different media players, such as TVs, the Internet, Mobile Phones and MP3 Players. We decided this because there has been recent convergences in media making media products available through may different players and in many different formats. This means there will be a wider access point for the video for people all over the world.

Size of Area - How large the area is that will view it, small villages to cities etc...
Our group decided it would be people who live in larger areas, such as large towns to villages as they are more likely to have the access to media players and connections that would be required to view the video. For example the TV and Internet signals are not the strongest out in smaller country side villages compared to the access capabilities of larger towns.

Climate - The climate where the product will be used, and in places where it is being made or manufactured. This part of the geographical segment does not particularly apply to our product however would be more appropriate for items such as outdoor products etc.

Demographic
The demographic segment differs from the geographical segment as it is more specific to the audience as individuals rather than a wider community.

Age - Our group decided that our video would be aimed at target audience of teenagers, but more specifically, people within the age range of 13 to 20 years old. We chose this age range because the issues raised in the song, typically relate to teenage life, meaning that our audience would be able to relate to our video and the narrative it follows.

Ethnicity - White British Teenagers, however, this does not mean that other ethnicity's would not be able to view, or even enjoy viewing our music video. This is because other ethnicity's generally enjoy different genres of music compared to the acoustic genre we had chosen. We chose white british as our targeted ethnicity because our video is filmed and set in Britain and our artist is British.

Gender - Our group decided that our video would be aimed at females. This is because of our song choice, the narrative that goes with our song choice and our artist. The song is sung by our female artist and is our narrative is one that would be associated with one of the female gender.

Generation - We have decided to aim our video at the younger generation of teenagers. This does not rule out older generations viewing our video it is just the generation we have chosen to aim our video at as we feel that they will be able to relate to the video as a whole the most.

Social Class - We are aiming our video at people within the middle class. This is because they are the people who are most likely to relate to our song, narrative and artist.

Psychographic (targeted at the inner qualities of a person)

We decided as a group that our video will be targeted at people within the 'Puritans' and 'Utopians' groups. These people wish to feel virtuous and want the world to be a better place. We chose this because it almost perfectly represents the people we are aiming our video at and the way they live their lives and the views they have.

Personality - The personality traits of our target audience are laid back and calm. This is because it is a common trait of the acoustic genre. A second personality trait of the audience is that they would be a romantic. This is because we have chosen a song with a romantic narrative and lyrics.