How effective is the combination of your main product (video) and ancillary texts (tour poster & CD)?
In our group, while creating all of our products we kept the same idea’s in our minds throughout the process of making each one. This ensured that we could keep a common theme and style throughout the video and both the CD cover and tour poster. As they all have similar styles and themes throughout, when put together and combined, I think our products work very well together. It is easy to see that they are all linked just from looking at the contents and how the different components are placed and used.
It was important for us to make sure that our music video, CD cover and Tour Poster combined together well and had similarities between them. This is because we wanted out products to be the best possible quality and have a professional feel to them. There was a certain amount of importance to create a good combination of the tour poster and the cd cover as the album is supposed to be released alongside the tour so to make it as realistic as possible, a clear link must be visible between the two products.
One of the main similarities between our main product and ancillary texts is the way in which we have used the artist’s name. Each time you see this, it is written in the same font and colour on every product. This gives the products an instant link to each other and makes sure that when combined, they look like they belong together and not from or about completely different artists/genres. We not only used the name in this way to combine our products but also to ensure that our artist will be recognised each time her name is seen in this format. We also used similar text fonts and colours for smaller pieces of text on the tour poster and CD cover, this was so that when the products were all combined they suit each other, have a common style and are not made up of mixed up fonts, sizes and colours.
Another significant link between our main product and ancillary texts is the presence of our artist. Our artist is the main character in our video and appears in both the narrative and performance sections. She fits the stereotypical girl who you would imagine to fit in to the acoustic genre with blonde hair and is naturally good looking. She is also the main image on our CD cover so this gives an obvious direct link between the two products. Though this is the case, our artist is not present on the tour poster however; we thought that the video may still be linked to the poster through the album cover. This would be through the album title style and the artists ‘signature’ style. I feel that this means they are well combined even though the products do not all link directly to each other.
In conclusion, when we put all three of our products next to each other, it is clear and easy to see the links between them, however further, more complex links can be found when an individual looks closer into our work. All the products we made tie in well with each other and combine in a professional way to create our project and can be seen as a brand for ‘MOR Music’ and the artist we used.
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